1. What is the purpose of your blog? (Business? Personal? To give you a voice?)

2. Who is blogging? (Several businesses use a team approach to blogging and share the writing, while other companies such as ours are set up where we each have our own individual blogs. See them at http://www.sterlingcrossgroup.com/company/the-team/)

3. How often will you update the blog?

4. Who is the audience? (Is this communication to an internal audience of team members or employees? Or is this to an external audience (customers, prospects, target demographic, etc)?

5. How will you promote this blog?

6. What other items will be on this blog (links, resources, widgets, etc)?

7. Will you try to or do you desire to monetize this blog?

8. Will this blog include multimedia (videos, audio, pictures, etc.)?

9. Where will this blog reside (on your own website, on a tool such as wordpress or blogger)?

10. What other initiatives is this blog tied to?

These questions, along with others, I typically cover in performing a blog assessment with a client. Since you were the first to ask such a question, I’d be willing to take a look at your answers or offer help/tips on a specific blog that would be more helpful to you. You can let me know via a comment and we can direct email about it. I will be adding more ideas in my next posts, but those will be fairly general to help as many as possible.

-Chris