http://abovethebuzz.wordpress.com/2008/09/17/what-is-the-cost-to-your-company-to-not-utilize-social-media-to-connect-and-grow-your-business/ Thoughts on PR, Marketing, and new Communications Technology from Sterling Cross Communications Tue, 01 Dec 2009 04:03:40 +0000 http://wordpress.com/ hourly 1 http://abovethebuzz.wordpress.com/2008/09/17/what-is-the-cost-to-your-company-to-not-utilize-social-media-to-connect-and-grow-your-business/#comment-69 Michael Kelberer Thu, 18 Sep 2008 12:32:12 +0000 http://abovethebuzz.wordpress.com/?p=42#comment-69 I think one of the big fears of entering into the social media frenzy, particularly for B2B companies, is the lack of control over the context in which your messaging is portrayed. Since a corporate image is so context-dependent, you like to be able to pick the company your corporate messages keep - not entirely possible in the free-or-all that is most social media. I think one of the big fears of entering into the social media frenzy, particularly for B2B companies, is the lack of control over the context in which your messaging is portrayed. Since a corporate image is so context-dependent, you like to be able to pick the company your corporate messages keep – not entirely possible in the free-or-all that is most social media.

]]> http://abovethebuzz.wordpress.com/2008/09/17/what-is-the-cost-to-your-company-to-not-utilize-social-media-to-connect-and-grow-your-business/#comment-68 Don Ball Wed, 17 Sep 2008 15:01:07 +0000 http://abovethebuzz.wordpress.com/?p=42#comment-68 I'll be eager to see what you post next. I recently posted on the same subject (http://polymerstudios.com/blog/2008/09/15/social-media-whats-keeping-you-from-wading-in/), but my angle is trying to cajole, coach and otherwise coerce mktg mgrs to stop worrying about figuring it out ahead of time and simply start playing in the sandbox. I’ll be eager to see what you post next. I recently posted on the same subject (http://polymerstudios.com/blog/2008/09/15/social-media-whats-keeping-you-from-wading-in/), but my angle is trying to cajole, coach and otherwise coerce mktg mgrs to stop worrying about figuring it out ahead of time and simply start playing in the sandbox.

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