Archive for February, 2010

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Not “social media gurus”—they just do successful work: Twin Cities Business Magazine’s Senior Editor Gene Rebeck blogs about Sterling Cross Communications re: PR & Social Media

February 14, 2010

We met with and chatted with Gene Rebeck, the Senior Editor at Twin Cities Business Magazine, and he wrote a blog post based on our discussions. Here is the opening excerpt and a link to Gene’s blog:

Sterling Cross’s Social Studies

Chris and Mary Lower, the spouses and owners of Maple Grove-based social media and public relations agency Sterling Cross are highly regarded in the burgeoning Twin Cities social media scene. But don’t call them “social media gurus.”

It’s a term that makes them laugh and shake their heads. Such “experts” often are mid- to late-career marketing or PR types looking to latch on to the Next Big Thing. (Test the guru: Ask for case studies.)

Besides, as Chris notes, it’s not a field that you can be an expert in: It’s changing too fast and too continuously. “These experts say things like, ‘Make big money on Twitter!’” Chris says, chuckling.

The Lowers do know their social stuff. Go here to read the rest!

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