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5 Ways to Promote Your Restaurant on Pinterest

February 6, 2012

Proof that we are still a visual-based culture Pinterest has become the social media network to watch after growing more than 4,000 percent in the last six months (according to compete.com). At an average of 88.3 minutes per visitor, Pinterest currently ranks third on engagement behind Facebook and Tumblr and it ranks well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes). Further proving that image based social networks and applications (like Foodspotting and Instagram) are rapidly gaining market share due to their high engagement levels with their audience.

From the Pinterest website:

Pinterest is a Virtual Pinboard.

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Pinterest is a social network that also has a promotional value as well: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google +. That act in turn has the ability to create beneficial SEO and linking opportunities for individuals and brands alike.  

Users have to download a toolbar that can be used to pin items from any website. The photo and information then appears on your Pinterest board, and users who follow you can see your collection of photos and even “re-pin” them (like retweeting on Twitter or other forms of sharing).

This platform, while not specifically designed for marketing strategies may be a very effective social media platform for your restaurant or business when you take the following steps to market your restaurant.

1. Share your Menu, Photos, and Amenities

The most obvious way to use Pinterest for your restaurant is to pin photos of your own brand, logos, menus, staff, specials, venue, and amenities. Since you can create several boards, it is best to group your pins into different categories such as: Specials, Events, Food & Drink, Our Staff, Our location, and so on. By doing this, you are creating a rich story in images highlighting your food, brand, and service.

2. Add pins to the “gifts” section of Pinterest

When you create an entry for your pins, you can add a price tag. By selecting this option, you can then add a link, pointing back to your website. Items added in this way are automatically included in the “gifts” section on Pinterest, which is a virtual catalog of gift ideas. Be sure to select your best photos for pinning, and include a description. This gives you an opportunity to get your prices out there, and call attention to events like Wine Dinners or Gift Packages for certain holidays.

3. Show off your Event Spaces

By pinning photos of great events that are held in your event spaces, it allows people to get ideas and envision their own party in those spaces. This works great to promote seasonal spaces like patios, decks, and rooftop spaces as well.  Make sure you include any great photos of beautiful views from your venue as well.

4. Maximize the SEO benefits

When you pin your products, you have an opportunity to maximize your SEO strategy and drive traffic back to your website. You create high quality backlinks when you or other users link to your photos and pins. Using keywords when you write compelling descriptions will attract visitors and potentially compel them to visit your website. You can integrate your Pinterest account with your Twitter Account and Facebook Page and share your pins on these social networks. All of these efforts will help to drive more traffic to your site and to increase your organic search engine rankings.

5. Create and Pin content that people would want to view

Most of us can easily spot a corporate profile that is designed only to blast out marketing pitch after marketing pitch are likely not only to steer clear of your account, but to avoid and in extreme cases to bash your attempts. You can avoid many of those cases by creating interesting relevant content that provides an added value or is exclusive content to that audience (like posting recipes for some dishes for a fan to try at home or pinning specials only available to your Pinterest Audience).

Finally, just like any other social media platform, it has to be a two-way conversation.  Engage with your audience and listen and watch what they find most or least interesting in your brand. Pinterest is perfect for your brand if your brand can be displayed in images, and with the ease of digital photography these days, photos can be quickly taken, edited, posted and shared, creating great content for you to use to promote your Restaurant.

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7 comments

  1. This is very insightful.Thanks for sharing.


  2. Great Post! I had a further idea on how to promote your restaurant website (or Blog from Pinterest), by using the QR Code. You can see all the specifics on this post I had a great response on a restaurant that I consult, by using this idea, and I think that a brand can use it to bring people to some specific landing pages (like events or menus).


  3. [...] My husband, Christopher, blogged about Pinterest here. [...]


  4. We get this and thanks for sharing. In our webinars, this channel seems to be of high interest but we also caution clients to thread carefully to the points you mentioned. Thanks!

    Dave Dronkers, President and Founder of Dronkers Solutions


  5. [...] 5 Ways to Promote Your Restaurant on Pinterest — Christopher Lower, Above the Buzz Mr. Lower here provides an excellent overview of the potential value of maintaining an active Pinterest account for your business.  He tends to focus on the SEO benefits, which, while nothing to shrug off, are not the only way of maximizing on your time.  Pinterest is fundamentally an image-based sharing network, allowing companies who produce stunning visuals to easily present themselves to the world.  Sound like a great place for an interactive online menu?  We think so. [...]


  6. [...] shots and other memorabilia.As with any form of social media, robust use of Pinterest can also enhance your SEO status, making it easier for internet users to find you.InstagramLaunched in late 2010—and purchased by [...]


  7. [...] a great article on promoting your restaurant with a Pinterest [...]



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