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	<title>Above the Buzz - How to stand out above the white noise of your industry.</title>
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	<description>Thoughts on PR, Marketing, and new Communications Technology from Sterling Cross Communications</description>
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		<title>Above the Buzz - How to stand out above the white noise of your industry.</title>
		<link>http://abovethebuzz.wordpress.com</link>
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		<title>How one Ad/PR agency’s actions is killing three brands: Disney Pictures, AMC Theatres, &amp; MN Parent Magazine</title>
		<link>http://abovethebuzz.wordpress.com/2009/08/10/how-one-adpr-agency%e2%80%99s-actions-is-killing-three-brands-disney-pictures-amc-theatres-mn-parent-magazine/</link>
		<comments>http://abovethebuzz.wordpress.com/2009/08/10/how-one-adpr-agency%e2%80%99s-actions-is-killing-three-brands-disney-pictures-amc-theatres-mn-parent-magazine/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 02:38:10 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Allied Advertising]]></category>
		<category><![CDATA[Allied Public Relations]]></category>
		<category><![CDATA[AMC Theaters]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[cost of social media]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Disney Pictures]]></category>
		<category><![CDATA[G-Force]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MN Parent Magazine]]></category>
		<category><![CDATA[PR Disaster]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=142</guid>
		<description><![CDATA[Have you seen the excitement that ensues when a child wins a prize?  It can be any prize really, but how about if a child wins tickets to a new movie such as the new 3D Disney Movie, G-Force? You would expect the level of that child’s excitement would be pretty high, and if you’re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&blog=1342957&post=142&subd=abovethebuzz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2009/08/10/how-one-adpr-agency%e2%80%99s-actions-is-killing-three-brands-disney-pictures-amc-theatres-mn-parent-magazine/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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		<title>Horizon Realty – A Case Study in how not to handle online reputation management</title>
		<link>http://abovethebuzz.wordpress.com/2009/08/03/horizon-realty-%e2%80%93-a-case-study-in-how-not-to-handle-online-reputation-management/</link>
		<comments>http://abovethebuzz.wordpress.com/2009/08/03/horizon-realty-%e2%80%93-a-case-study-in-how-not-to-handle-online-reputation-management/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 03:46:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#FAIL]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Amanda Bonnen]]></category>
		<category><![CDATA[ask questions later]]></category>
		<category><![CDATA[“Sue first]]></category>
		<category><![CDATA[Barbara Streisand]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Chicago Tribune]]></category>
		<category><![CDATA[cost of social media]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Horizon Realty]]></category>
		<category><![CDATA[Horizon Realty Group]]></category>
		<category><![CDATA[Jeffrey Michael]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Disaster]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Streisand Effect]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[type of company.”]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[Washington Post]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=136</guid>
		<description><![CDATA[It started out fairly innocuously, it was a single retweet on Twitter of a news source I monitor, but the headline was too intriguing not to read &#8211; Will one Chicago woman&#8217;s Tweet cost her $50,000? I immediately thought to myself; “boy, someone is in trouble…,” but as I clicked on the link and read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&blog=1342957&post=136&subd=abovethebuzz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2009/08/03/horizon-realty-%e2%80%93-a-case-study-in-how-not-to-handle-online-reputation-management/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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		<title>For the Multi-Housing Industry &#8211; Making Social Media Work for You</title>
		<link>http://abovethebuzz.wordpress.com/2009/07/13/for-the-multi-housing-industry-making-social-media-work-for-you/</link>
		<comments>http://abovethebuzz.wordpress.com/2009/07/13/for-the-multi-housing-industry-making-social-media-work-for-you/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 22:08:15 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Craig's List]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Minnesota Multi-Housing Association]]></category>
		<category><![CDATA[MMHA]]></category>
		<category><![CDATA[Multi Housing Advocate]]></category>
		<category><![CDATA[multi-housing industry]]></category>
		<category><![CDATA[online brand management]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Rentwiki.com]]></category>
		<category><![CDATA[Robert Turnbull]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Tina Gassman]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/2009/07/13/for-the-multi-housing-industry-making-social-media-work-for-you/</guid>
		<description><![CDATA[I&#8217;m linking to a valuable article for you today. I am quoted in it, but that&#8217;s not the reason I did. This article focuses specifically for social media strategies and learnings for the Multi-Housing Industry. It appears in the August 2009 issue of the Multi Housing Advocate Magazine. The Magazine is produced by the Minnesota [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&blog=1342957&post=128&subd=abovethebuzz&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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		<item>
		<title>Removing Social Media Accounts – What happens when you need to end a presence online?</title>
		<link>http://abovethebuzz.wordpress.com/2009/06/30/removing-social-media-accounts-%e2%80%93-what-happens-when-you-need-to-end-a-presence-online/</link>
		<comments>http://abovethebuzz.wordpress.com/2009/06/30/removing-social-media-accounts-%e2%80%93-what-happens-when-you-need-to-end-a-presence-online/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:46:42 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[cancelling social media accounts]]></category>
		<category><![CDATA[Corporate blogs]]></category>
		<category><![CDATA[erasing a social media presence]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[removing a social media presence]]></category>
		<category><![CDATA[removing material from online]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=126</guid>
		<description><![CDATA[It’s become a fact in this economy that companies are going out of business.  Even those companies that were forward thinking in their marketing have not been able to escape the factors in the economy, and they have had to close down.  A client of ours became such a casualty two months ago.  They had [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&blog=1342957&post=126&subd=abovethebuzz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2009/06/30/removing-social-media-accounts-%e2%80%93-what-happens-when-you-need-to-end-a-presence-online/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Chris</media:title>
		</media:content>
	</item>
		<item>
		<title>Twitter Basics for Business – Practical Applications for Impractical Tools</title>
		<link>http://abovethebuzz.wordpress.com/2009/06/02/twitter-basics-for-business-%e2%80%93-practical-applications-for-impractical-tools/</link>
		<comments>http://abovethebuzz.wordpress.com/2009/06/02/twitter-basics-for-business-%e2%80%93-practical-applications-for-impractical-tools/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 05:57:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[how to use twitter]]></category>
		<category><![CDATA[MN social media events]]></category>
		<category><![CDATA[seminars]]></category>
		<category><![CDATA[social media bootcamp]]></category>
		<category><![CDATA[social media events]]></category>
		<category><![CDATA[social media events in MN]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter for business]]></category>
		<category><![CDATA[Twitter in MN]]></category>
		<category><![CDATA[twitter4business]]></category>
		<category><![CDATA[workshops]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>
		<category><![CDATA[www.twitter4business.eventbrite.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=122</guid>
		<description><![CDATA[By popular demand, we have been asked to conduct small group training sessions on Twitter for Business.  We&#8217;re glad to announce our first class will take place Tuesday, June 9th, 2009 here in Minneapolis. Read on for more details:
Have you checked out Twitter and just can’t figure it out?
Are you looking to use Twitter, one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&blog=1342957&post=122&subd=abovethebuzz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2009/06/02/twitter-basics-for-business-%e2%80%93-practical-applications-for-impractical-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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