<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Above the Buzz - How to stand out above the white noise of your industry.</title>
	<atom:link href="http://abovethebuzz.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://abovethebuzz.wordpress.com</link>
	<description>Thoughts on PR, Marketing, and new Communications Technology from Sterling Cross Communications</description>
	<lastBuildDate>Mon, 23 Jan 2012 16:23:07 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='abovethebuzz.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/8481d558f60fe1d22ace77d5d2c3288f?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Above the Buzz - How to stand out above the white noise of your industry.</title>
		<link>http://abovethebuzz.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://abovethebuzz.wordpress.com/osd.xml" title="Above the Buzz - How to stand out above the white noise of your industry." />
	<atom:link rel='hub' href='http://abovethebuzz.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Using QR Codes to Enhance Your Events</title>
		<link>http://abovethebuzz.wordpress.com/2012/01/05/using-qr-codes-to-enhance-your-events/</link>
		<comments>http://abovethebuzz.wordpress.com/2012/01/05/using-qr-codes-to-enhance-your-events/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 23:14:35 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[Minnesota Meetings + Events Magazine]]></category>
		<category><![CDATA[Minnesota Meetings and Events Magazine]]></category>
		<category><![CDATA[QR code marketing]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[restaurant marketing]]></category>
		<category><![CDATA[social media events]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[www.meetingsmag.com]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=178</guid>
		<description><![CDATA[The Fall 2011 issue of Meetings +Events Magazine ran an article I wrote about using QR (Quick Response) Codes to enhance the marketing and promotion of your trade show appearances or events. It is based on case studies of current work we are doing for our clients, and the success of interaction, excitement, and conversion [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&amp;blog=1342957&amp;post=178&amp;subd=abovethebuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2012/01/05/using-qr-codes-to-enhance-your-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14ba51b2cd135c82841380c3779028ed?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chris</media:title>
		</media:content>

		<media:content url="http://abovethebuzz.files.wordpress.com/2012/01/mnmef11_web2.jpg" medium="image">
			<media:title type="html">MNMEF11_Web2</media:title>
		</media:content>
	</item>
		<item>
		<title>My Apologies for the Lapse in Blogging &#8211; Real Life Interrupts Virtual Life</title>
		<link>http://abovethebuzz.wordpress.com/2012/01/05/my-apologies-for-the-lapse-in-blogging-real-life-interrupts-virtual-life/</link>
		<comments>http://abovethebuzz.wordpress.com/2012/01/05/my-apologies-for-the-lapse-in-blogging-real-life-interrupts-virtual-life/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 22:36:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Business Life]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[QR code marketing]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=175</guid>
		<description><![CDATA[When you blog or post regularly on social media sites such as I do, there is an expectation from readers to have new content posted on a regular, frequent, basis. I have failed in my end of the bargain.  I hope I can be forgiven, as my reasons are fairly legitimate.  Part of the reason [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&amp;blog=1342957&amp;post=175&amp;subd=abovethebuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2012/01/05/my-apologies-for-the-lapse-in-blogging-real-life-interrupts-virtual-life/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14ba51b2cd135c82841380c3779028ed?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chris</media:title>
		</media:content>
	</item>
		<item>
		<title>The Case for Social Media</title>
		<link>http://abovethebuzz.wordpress.com/2010/07/09/the-case-for-social-media/</link>
		<comments>http://abovethebuzz.wordpress.com/2010/07/09/the-case-for-social-media/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 03:02:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[@MnBizMag]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Drew Wood]]></category>
		<category><![CDATA[Minnesota Business Magazine]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=170</guid>
		<description><![CDATA[I&#8217;m grateful to be included along with some of the best social media innovators in the Twin Cities in the July 2010 issue on Minnesota Business Magazine! This was a unique article as all of the interviewees were interviewed by Editor Drew Wood (@MnBizMag) via Twitter.  Here is a brief bit of the article and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&amp;blog=1342957&amp;post=170&amp;subd=abovethebuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2010/07/09/the-case-for-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14ba51b2cd135c82841380c3779028ed?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chris</media:title>
		</media:content>
	</item>
		<item>
		<title>Savvy hosts: Twin Cities restaurants embrace social media to boost loyalty &#8211; and sales</title>
		<link>http://abovethebuzz.wordpress.com/2010/03/06/savvy-hosts-twin-cities-restaurants-embrace-social-media-to-boost-loyalty-and-sales/</link>
		<comments>http://abovethebuzz.wordpress.com/2010/03/06/savvy-hosts-twin-cities-restaurants-embrace-social-media-to-boost-loyalty-and-sales/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 20:26:50 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[iPhone Applications]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[iPhone Apps for restaurants]]></category>
		<category><![CDATA[Julio Ojeda-Zapata]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Pioneer Press]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[restaurant marketing]]></category>
		<category><![CDATA[Restaurants]]></category>
		<category><![CDATA[social media for restaurants]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Twin Cities]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=165</guid>
		<description><![CDATA[We were recently a part of a recent article by Julio Ojeda-Zapata in the St. Paul Pioneer Press about the restaurant scene in the Twin Cities.  It shows how well this market is really on the leading edge of social media and marketing for Hospitality related businesses.  Here is the start, then click the link [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&amp;blog=1342957&amp;post=165&amp;subd=abovethebuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2010/03/06/savvy-hosts-twin-cities-restaurants-embrace-social-media-to-boost-loyalty-and-sales/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14ba51b2cd135c82841380c3779028ed?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chris</media:title>
		</media:content>
	</item>
		<item>
		<title>Not &#8220;social media gurus&#8221;—they just do successful work: Twin Cities Business Magazine’s Senior Editor Gene Rebeck blogs about Sterling Cross Communications re: PR &amp; Social Media</title>
		<link>http://abovethebuzz.wordpress.com/2010/02/14/not-social-media-gurus%e2%80%94they-just-do-successful-work-twin-cities-business-magazine%e2%80%99s-senior-editor-gene-rebeck-blogs-about-sterling-cross-communications-re-pr-social-media/</link>
		<comments>http://abovethebuzz.wordpress.com/2010/02/14/not-social-media-gurus%e2%80%94they-just-do-successful-work-twin-cities-business-magazine%e2%80%99s-senior-editor-gene-rebeck-blogs-about-sterling-cross-communications-re-pr-social-media/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 04:49:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[@PRMoxie]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[BTW Blog]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Gene Rebeck]]></category>
		<category><![CDATA[Mary Lower]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media case studies]]></category>
		<category><![CDATA[social media experts]]></category>
		<category><![CDATA[Social Media Gurus]]></category>
		<category><![CDATA[Social media training]]></category>
		<category><![CDATA[social search]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Twin Cities Business Magazine]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=160</guid>
		<description><![CDATA[We met with and chatted with Gene Rebeck, the Senior Editor at Twin Cities Business Magazine, and he wrote a blog post based on our discussions. Here is the opening excerpt and a link to Gene&#8217;s blog: Sterling Cross&#8217;s Social Studies Chris and Mary Lower, the spouses and owners of Maple Grove-based social media and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&amp;blog=1342957&amp;post=160&amp;subd=abovethebuzz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abovethebuzz.wordpress.com/2010/02/14/not-social-media-gurus%e2%80%94they-just-do-successful-work-twin-cities-business-magazine%e2%80%99s-senior-editor-gene-rebeck-blogs-about-sterling-cross-communications-re-pr-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/14ba51b2cd135c82841380c3779028ed?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Chris</media:title>
		</media:content>
	</item>
	</channel>
</rss>
