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	<title>Above the Buzz - How to stand out above the white noise of your industry.</title>
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	<description>Thoughts on PR, Marketing, and new Communications Technology from Sterling Cross Communications</description>
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		<title>Above the Buzz - How to stand out above the white noise of your industry.</title>
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		<title>Sterling Cross Communications Celebrates 10 Years of Cross Community Projects (Pro-Bono) for Non-Profits, Charitable Causes, &amp; Faith Based Organizations</title>
		<link>http://abovethebuzz.wordpress.com/2013/01/11/sterling-cross-communications-celebrates-10-years-of-cross-community-projects-pro-bono-for-non-profits-charitable-causes-faith-based-organizations/</link>
		<comments>http://abovethebuzz.wordpress.com/2013/01/11/sterling-cross-communications-celebrates-10-years-of-cross-community-projects-pro-bono-for-non-profits-charitable-causes-faith-based-organizations/#comments</comments>
		<pubDate>Fri, 11 Jan 2013 16:00:29 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[charitable causes]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[community relations]]></category>
		<category><![CDATA[Cross Community Projects]]></category>
		<category><![CDATA[faith based organizations]]></category>
		<category><![CDATA[Minneapolis]]></category>
		<category><![CDATA[minnesota]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pro bono]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Twin Cities]]></category>
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		<description><![CDATA[This has been both a great sense of accomplishment and pride for our firm and we hope to continue projects like these for many years to come: Sterling Cross Communications Celebrates 10 Years of Cross Community Projects (Pro-Bono) for Non-Profits, Charitable Causes, &#38; Faith Based Organizations Minneapolis, MN &#8211; When Mary Lower first proposed the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&#038;blog=1342957&#038;post=247&#038;subd=abovethebuzz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The Easiest and Quickest Line Item cut you can make to your Marketing Budget to save money in 2013</title>
		<link>http://abovethebuzz.wordpress.com/2012/12/12/the-easiest-and-quickest-line-item-cut-you-can-make-to-your-marketing-budget-to-save-money-in-2013/</link>
		<comments>http://abovethebuzz.wordpress.com/2012/12/12/the-easiest-and-quickest-line-item-cut-you-can-make-to-your-marketing-budget-to-save-money-in-2013/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 22:19:47 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[marketing budget cuts]]></category>
		<category><![CDATA[marketing budgets]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Run Runaway]]></category>
		<category><![CDATA[saving on your marketing]]></category>
		<category><![CDATA[Slade]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[yellow pages are dead]]></category>
		<category><![CDATA[Yelp]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=241</guid>
		<description><![CDATA[If there is one thing you should rush to do to stop any useless dollars being spent in your marketing budgets now and for the future is to end all money spent with Yellow Pages (yes including those that claim to be “online” these days). It is time to put these paper behemoths permanently in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&#038;blog=1342957&#038;post=241&#038;subd=abovethebuzz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The Yellow Pages are dead. Cut the deadweight from your Marketing</media:title>
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	</item>
		<item>
		<title>The One Thing You Have To Do To Your Website In 2013</title>
		<link>http://abovethebuzz.wordpress.com/2012/12/10/the-one-thing-you-have-to-do-to-your-website-in-2013/</link>
		<comments>http://abovethebuzz.wordpress.com/2012/12/10/the-one-thing-you-have-to-do-to-your-website-in-2013/#comments</comments>
		<pubDate>Mon, 10 Dec 2012 23:17:52 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Friendly Web Design]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[2013 marketing tips]]></category>
		<category><![CDATA[2013 marketing trends]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile friendly web design]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile sites]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=233</guid>
		<description><![CDATA[I am constantly being asked by clients and panels that I am speaking on, about how to prioritize the very limited budgets that are being forecasted for 2013 when it comes to what they can do for marketing that will give them the greatest ROI without costing an arm and a leg. Here is my [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&#038;blog=1342957&#038;post=233&#038;subd=abovethebuzz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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			<media:title type="html">Mobile User&#039;s Frustrations</media:title>
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			<media:title type="html">Make Your Website Mobile Friendly</media:title>
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	</item>
		<item>
		<title>10 Businesses That Would Benefit by Being on Pinterest Today!</title>
		<link>http://abovethebuzz.wordpress.com/2012/04/18/10-businesses-that-would-benefit-by-being-on-pinterest-today/</link>
		<comments>http://abovethebuzz.wordpress.com/2012/04/18/10-businesses-that-would-benefit-by-being-on-pinterest-today/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 02:05:37 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[1979 Chevy Chevette]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campground marketing]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[marketing your business on pinterest]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pinboards]]></category>
		<category><![CDATA[pinning]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[repins]]></category>
		<category><![CDATA[resort marketing]]></category>
		<category><![CDATA[restaurant marketing]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media platforms]]></category>
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		<category><![CDATA[style]]></category>
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		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=210</guid>
		<description><![CDATA[In recognizing how incredibly fast Pinterest is growing, and the quick migration to Pinterest by many businesses (including ourselves and several of our clients). I was recently asked at a conference, which businesses would really benefit by being on this platform and why they would do so. Here’s the list and reasons that I came [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&#038;blog=1342957&#038;post=210&#038;subd=abovethebuzz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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			<media:title type="html">1979 Chevy Chevette</media:title>
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	</item>
		<item>
		<title>Businesses &#8211; Are you failing to maintain your online presence?</title>
		<link>http://abovethebuzz.wordpress.com/2012/04/13/businesses-are-you-failing-to-maintain-your-online-presence/</link>
		<comments>http://abovethebuzz.wordpress.com/2012/04/13/businesses-are-you-failing-to-maintain-your-online-presence/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 20:02:42 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[@MrChristopherL]]></category>
		<category><![CDATA[abandoned social media accounts]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[Christopher Lower]]></category>
		<category><![CDATA[Corporate blogs]]></category>
		<category><![CDATA[cost of social media]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[Pew Internet]]></category>
		<category><![CDATA[pewinternet.org]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[Sterling Cross Communications]]></category>
		<category><![CDATA[Sterling Cross Group]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[www.sterlingcrossgroup.com]]></category>

		<guid isPermaLink="false">http://abovethebuzz.wordpress.com/?p=186</guid>
		<description><![CDATA[It&#8217;s not enough to have an online presence anymore.  It is great that you have a Facebook Page, Twitter Account, and YouTube channel, but are you maintaining them?  In 2011 we saw many businesses leap online, eager to try out social media and leverage the communication and business power of these tools. Now, a year [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abovethebuzz.wordpress.com&#038;blog=1342957&#038;post=186&#038;subd=abovethebuzz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Chris</media:title>
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