Sterling Cross Communications Celebrates 10 Years of Cross Community Projects (Pro-Bono) for Non-Profits, Charitable Causes, & Faith Based Organizations
Minneapolis, MN – When Mary Lower first proposed the idea to her husband Christopher, that they should put out their own shingle and launch their own Public Relations and Marketing Firm, Sterling Cross Communications, in 2003, they knew they really wanted to put their own stamp on what it meant to be a firm or agency in the Twin Cities. They really wanted to be a firm that stood out from a very crowded creative field in the market. One of those unique differences was the creation of their Cross Community Project program.
There are many great stories that needed to be told to the public, but a lot of charitable, non-profit, volunteer based, and faith-based organizations did not have the budgets, know-how, or manpower to get the word out there to the media. The Lowers decided that no matter how their business would perform, it would always have the Cross Community Program offered.
Four times a year (once each quarter) Sterling Cross takes on a project from one of these groups that fills out a request on their website for help (http://sterlingcrossgroup.com/contact), and selects and provides a pro-bono PR or Marketing project. It started with just the Lower’s choosing projects, but as their firm grew and they added employees, contractors, vendor partners, and clients, the project grew to include recommendations and selections from the entire group.
Mary Lower reflected on the 10 year milestone and said; “We may always be a smaller (size) agency, but we want to have a huge impact on our community.” She continued; “Some of these events reaped tremendous benefits from our effort, helping to make these events or news stories the best they could be and share great stories provided great joy and we felt that was payment enough.” Christopher Lower agreed; “Great stories need to be shared, and as that is a passion of ours, it has truly meant we were honored to be a small part of and to share the stories of people doing great things to impact their communities. Both Lowers hope to still be performing these projects and continuing the Cross Community Projects for many years to come.
For a partial list to some of the parties and organizations they have helped over the years, please click here: http://sterlingcrossgroup.com/industries (listed under the Cross Community Clients). To find out more or to submit your projects for consideration please visit their website here: http://sterlingcrossgroup.com/industries/cross-community-charity-and-non-profit-clients.