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To Twitter or Not to Twitter…

April 22, 2008

Do you Tweet? Have you been to Twittearth? Are you showing up on Twurly? I know what you’re thinking, this guy must be Twitter-pated! Nope (or maybe yes), but I am on Twitter. What is it? You’ve probably heard of it, either in conversation or from your text happy kids, but you probably have no idea on what exactly it is, and more importantly, how would I use it in my business?

In a nutshell, Twitter is a microblog (written in less than 140 characters to make it text friendly) which is then pushed out to your followers (a dedicated group of people that have chosen to follow your blog). It was started by the same guy that created Blogger. You can find out more about it, or sign up on Twitter.com. You can then choose to follow other people’s Tweets (many of your favorite bloggers are already on Twitter), or start to build your own following.

Over the next few posts I’ll discuss some strategies that are already in play for using Twitter in PR & Marketing, and I will explain how we are using Twitter at Sterling Cross Communications for ourselves and more importantly, for our clients. Come and join the Twitterati!

You can find me on Twitter at: MrChristopherL.
This video is a great primer to get you started:

Vodpod videos no longer available. from www.youtube.com posted with vodpod

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