Posts Tagged ‘eventbrite’

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The Tipping Point: When Do I Need A Mobile App For My Event?

April 2, 2014

Here is the article that I wrote for the April 2014 Issue of RSVP MN Magazine. You can read the article here.handmobile-300x259

 

The future of computer and social interaction at events is definitely seeing an explosion in the use of mobile devices as the primary tool for your attendees to interact with the Internet and the environment at your event. Social media channels are a common communication tool for events these days, and there is also the option of creating a custom mobile application for your event. Many companies are investigating the creation of such apps for their events but are struggling to justify the expense. Here are some tips that should help you decide if a custom event application is a worthy investment for your event:

What are the demographics of your attendees?

In 2013, 64 percent of all American Internet users between the ages of 18-60 are accessing the Internet primarily through a mobile device. In any case, you will need to accommodate both mobile and non-mobile users at your event until the day where 100 percent usage is achieved.

Can you provide the same benefits of a mobile application with existing tools?

Mobile applications tout things like expedited check-in, schedules, event maps and directions, and promotional materials via a mobile device. Many of these services can be delivered via social media platforms such as Eventbrite, Facebook, Twitter, and more. It would make sense to make sure you are maximizing your efforts on these channels that are free, familiar to the attendees, and duplicate the services of a custom mobile app.

Can you offset the cost of the application with sponsorships or event partners?

A benefit of mobile apps is the space and area in the application for an advertiser, sponsor, or event partner to promote their brand. If you are partnering with an A/V or technical partner for the show, many of these firms are offering their own custom event applications as a service. The opportunity to sponsor the event app could be part of a package offered to larger sponsors of the event which would provide them a greater opportunity to have their brand promoted to the attendees.

The bottom line is that this technology is nice to have at this point, and not a need to have yet. That allows some flexibility in wading into custom mobile applications. The technology of most applications is definitely an amenity appreciated by attendees, but in today’s economy it is always nice to have a path to adaption that won’t drive up the costs of your events.

 

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Thank You Marketing is Even More Important in the Digital Age

November 19, 2013

This article also appears in the November Issue of RSVP MN Magazine:  click here

Thank You Marketing is Even More Important in the Digital Age

By Christopher Lower, Director of PR and Communications, Sterling Cross CommunicationsRSVP MN MAG November Article

Mother taught you many things that are important to running a successful business, but the most important were those magic words that can get you anywhere: “Please” and “Thank You.” You remember those words, don’t you? With the days of “tightening the belt,” Return on Investment, and keeping your eye on the “prize” being the necessary realities of business, we’ve become so streamlined that many of the human elements of business such as relationship building have been stripped away. The addition of digital communications has added even another layer of disconnect to those human relations.

Corporations are seen as out of touch with their clients and customers. What if it didn’t have to be that way? What if you could value tangible results and intangible relationships? You actually can have your cake and eat it too if you go back to Mom’s advice.

Successful business owners need to build and nurture positive relationships with the three audiences that make it possible for them to be in business: their employees, current customers and future customers. Building those relationships is as simple as realizing one simple truth: each employee and customer thrives on personal recognition and gratitude.

A thank you that is memorable and meaningful goes miles toward establishing loyalty. Showing appreciation is particularly important for service businesses, as your customers don’t receive a tangible product that reminds them of your business the next time they are looking for a similar service. Thus, service businesses must focus on quality of execution and customer service to achieve brand differentiation.

Technology has changed much of the way we communicate with clients, but it can also be a great tool in your Thank You Marketing as well. How do you say Thank You currently? Do you give small gifts, gift cards, appreciation events? If so, technology can help you to streamline this.

Thank You Cards: Automate the sending of thank you cards, and follow up greeting and post cards with Send Out Cards. You can write and store unlimited cards and even set up multi-step mailing campaigns. While it does cost to join, it’s pretty reasonable. Best of all you can upload your own handwriting and each card is printed and mailed with a real stamp.

Flower/Candy Gift Giving: Need flowers delivered? There’s an app for that! Many florists such as FTD have mobile apps and even ordering kiosks in some high traffic offices to allow you to have flowers delivered globally. Websites like Psychic Flowers will even allow you to enter calendar events. The same is true with chocolates and candy gifts; there are many websites that will send candy, chocolates or cookies to your list.

Appreciation/Relationship building Events: A corporate “holiday party” was once the norm, but due to budget cuts, and/or fears of impropriety, they have been obliterated from corporate culture. In the day of emails, voicemails, etc., we have sterilized our relationships with our employees, vendors, and customers alike. We need to get back to putting a human face, voice and presence in our relationships – personal interaction. Corporate events have evolved as well. From team building enterprises, to group community service projects, there are many events that can be done with a positive outcome for a company. Technology can enhance these events, such as encouraging photo submissions from apps like Pinterest or Instagram to Scavenger hunts with apps like Foursquare, and invitations from companies like EventBrite.

Gift Certificates: Giving a gift certificate as an employee reward for a job well done or as incentive can say thank you in ways beyond a paycheck. Many websites like 7P Gifts will send out gift cards, and have multiple options of stores to choose from and cards for men and women.

Virtual Assistants: Finally, even if you don’t have the time to make sure the Thank You Marketing is done, there are many personal virtual assistant services out there who you can hire on retainer or on a project basis to get this done for you. Companies like eVirtual Services or Time Etc are two companies that offer Virtual Assistant Services Nationwide.

Thank you marketing is not a new concept – but how it gets done these days with technology is. We used to conduct business personally and usually with a handshake involved, meaning we actually met with our clients to seal the deal.  Mother always knew we’d succeed if we mastered certain social and business skills. Mother knows best.