In recognizing how incredibly fast Pinterest is growing, and the quick migration to Pinterest by many businesses (including ourselves and several of our clients). I was recently asked at a conference, which businesses would really benefit by being on this platform and why they would do so. Here’s the list and reasons that I came up with for the group:
- Hair, Nail, & Spa Salons – Obviously this platform is incredibly suited to the primary demographic of users (Pinterest is the number one platform of choice for female social media users). Pinterest Boards can be used to highlight and focus on photos of current hairstyles, fashions, nail color trends, hair colors, beauty and facial trends and the lists go on.
- Travel Agencies – Think of Pinterest as your home for virtual travel brochures and videos. Because of the “wish list” feature of Pinterest, where people are pinning and repining great travel images and destinations they would like to plan on visiting.
- Home Remodelers – Use Pinterest as an online gallery to show off before and after photos of your projects to demonstrate your expertise and examples of great work you have performed.
- Interior Designers – The same basic idea as remodelers would work here. Pinterest can be leveraged as an online gallery to show before and after photos, show off trends, fabrics, patterns, signature pieces, and so on.
- Landscapers – Here you can benefit from sharing how-to information, as well as showing off examples of work you have performed. Just like rooms in our homes, we tend to pin photos or repin photos of things we’d like in our yards someday.
- Event & Wedding Planners – Here you can showcase venues, ideas, your portfolio of work done, decorations, themes, and settings. The list here is endless.
- Jewelry & Clothing – Combining product photos and the Pinterest “Gift” option can help to drive online and in store sales of items you sell.
- Tattoo Shops – Where better to place an online gallery of your artwork and designs! You can also show off specific signature pieces, as well as provide examples of tattoos designed for specific body areas.
- Auto Detail/Paint/Customizing – The number one things that Males on Pinterest pin after food pins, are pins of vehicles, especially dream cars, customized cars, and video as well. If you can provide these images of your work online they are sure to be repinned (believe me, I found a showroom photo of a 1979 Chevy Chevette, my first car, and even that car is my pin with the highest number of repins).
- Resorts & Campgrounds – Similar to travel, you can virtually create an online travel brochure for your property to drive awareness and interest. You can even open up certain Pinboards to allow your guests to pin photos from their trips or vacations. Allowing your customers to help share the fondness and memories of their trip.
At Sterling Cross Communications, we have a vast experience in creating and executing exciting and outside the box campaigns across several social media platforms. If you need help or more ideas on placing your business on Pinterest or need a strategy and action plan on what to do on these channels please contact us at http://sterlingcrossgroup.com.