Posts Tagged ‘social media events’


Best Practices – Live Tweeting An Event

July 9, 2013

twitter-button-colorMary Lower, Founder and CEO of Sterling Cross Communications was recently asked to write an article for RSVP MN Magazine for the Meeting and Event Planner Industry on the best practices to use when live-tweeting an event. Here’s her article from the Summer 2013 Issue.


Using QR Codes to Enhance Your Events

January 5, 2012

The Fall 2011 issue of Meetings +Events Magazine ran an article I wrote about using QR (Quick Response) Codes to enhance the marketing and promotion of your trade show appearances or events. It is based on case studies of current work we are doing for our clients, and the success of interaction, excitement, and conversion that they can provide. This has translated into greater traffic and attendance for our clients in measurable and impactful ways. Here is the intro to the article and a link to read the rest of it:

Quick Response, or QR codes, are popping up in all sorts of places: newspapers, magazines, billboards, drink coasters and even on the walls of restrooms. What started as a simple bar code stamp to track inventory parts for the auto industry is sweeping through many other industries as a tool for marketing, advertising, promotion and sales.

Sadly, many QR codes lead to material that is not very unique and engaging of the audience; more often than not, they lead to…click here to read more!


Twitter Basics for Business – Practical Applications for Impractical Tools

June 2, 2009

By popular demand, we have been asked to conduct small group training sessions on Twitter for Business.  We’re glad to announce our first class will take place Tuesday, June 9th, 2009 here in Minneapolis. Read on for more details:

Have you checked out Twitter and just can’t figure it out?

Are you looking to use Twitter, one of the fastest growing online communications platforms in recent history, to engage with your audience for tasks like: Sales, Promotion, Customer Service, Market Research, Customer Loyalty, Online Reputation Management, and establishing thought leadership?

 Are you frustrated by Social Media Boot Camps that don’t actually show you how to get started?

 Then this class is for you.

 Join us in a small group setting to learn the basics of Twitter for business and getting started on Twitter.  You can bring your laptop and you will be taught the basics.

 We’ll cover:

  1. Setting up an account
  2. Building an optimized profile
  3. Discuss background graphics and profile pictures
  4. The initiation of building followers
  5. Rules of interaction
  6. Including links
  7. Tracking and monitoring conversations
  8. Additional tools and time saving tricks

 After covering the basics we’ll cover basic business strategies that Twitter can help to optimize in your business.

 The cost to attend this class is $100.00.  This class is on a first come, first serve basis, and more classes will be opened up after each one fills.  If you’d like to reserve an entire class for six for your company, the cost is reduced to $75.00 per person.

We’ll meet in the Training Center at the offices of The Bailey Consulting Group, 4800 Olson Memorial Hwy., Suite 225, Minneapolis, MN 55422

Please click or visit here: to register as seat are very limited!

Please bring a laptop that is wifi capable.  If you don’t have a laptop, and would still like to attend, please let us know and we can supply (1) one laptop per class to someone that doesn’t have one.

We’ll be getting together over the lunch hour for some power training.  You can bring your laptop and implement these tactics immediately. We’ll supply a few munchies! 


About your Trainer:

Christopher Lower has over 17 years of marketing, PR, and strategic consulting. He has 10 years of focus on emerging web technologies and their use in marketing – Blogs, Podcasts, Viral Campaigns, Social Media (Linkedin, Twitter, etc.), Wikis, Webinars, RSS, and Mobile Technology Solutions.

Sterling Cross is behind the social media campaigns for such companies as moto-i, Augeo Insurance Benefits, Baja Sol Restaurants, The Minnesota Restaurant Association, THe MN Lodging Association, The MN Resort & Campground Association, The Bailey Group, & The Dominium Group. Their work on moto-i was included in the book “Twitter Means Business” by Julio Ojeda Zapata.

Chris is also a speaker and has frequently published articles on Social Media Topics.


The ROI of Managing your Online Reputation & Brand presented by Sterling Cross Communications

March 31, 2009

Who: Sterling Cross Communications, a Twin Cities based Social Media, PR and Web Design firm.

What: 90-minute workshop presentation that educates and arms participants with awareness and tools to understand, monitor and shape their online reputation and brand.

When: Tuesday, April 28th, 2009 – 8:30 – 10:30 a.m.
*Breakfast/registration opens at 8:30 a.m. – session start time 9:00 a.m.

Where: The Learning Center at the offices of Lurie Besikof Lapidus and Company LLP; 2501 Wayzata Boulevard; Minneapolis, MN 55405

Cost: $100 for general admission – $85 for Early bird purchases by April 17th.

Registration: for more details contact Sterling Cross Communications – 763.496.1499 or

People are talking about you online. Do you know what they are saying? Is it good or bad?
Bad reviews, comments, or complaints can be costing you business every day.
• Do you know how to respond?
• Do you have a contingency plan to handle an online communications crisis?
• Why does it affect you?
89% of US online buyers read customer reviews before they purchase: 43% most of the time, 22% all of the time. A bad reputation hits your bottom line.

Christopher Lower, Co-owner of Sterling Cross Communications will open your eyes to the status of your brand and reputation online, how to monitor and manage it, and give you tangible steps to improve its condition.
We’ll discuss:
• How and where to monitor what’s being said online about your brand, your company, and you.
• Strategies and steps to take to respond to information already posted.
• Strategies and steps to take to have negative information removed, mitigated, or retracted.
• You’ll learn the key components of Crisis Communication plans for online issues.
• Discover how to execute effective online Customer Service.
• Best of breed tools and solutions that provide immediate results will be discussed and demonstrated.

About your Presenter:
Christopher Lower has over 17 years of marketing, PR, and strategic consulting. He has 10 years of focus on emerging web technologies and their use in marketing – Blogs, Podcasts, Viral Campaigns, Social Media (Linkedin, Twitter, etc.), Wikis, Webinars, RSS, and Mobile Technology Solutions.

About Sterling Cross Communications:
Sterling Cross is a Social Media, Public Relations, & Web Design Firm. They are the firm behind Social Media campaigns for over a dozen companies including; moto-i, The Bailey Consulting Group, Augeo Benefits, Baja-Sol, and several other clients that do business in both the B2B & B2C space. For more info please visit